Media Audit Institute
Media Audit Institute helps advertisers in their continual efforts to maximize return on media investments. We facilitate this by providing three services:
- Complex Media Audit
- Media Continuous Improvement Programme (MCIP)
- Tender commitments Audit
- Internet communications Audit
- Media Pitch Management
- Consultations in the areas adjacent to the media
- SEO and PPC audit
- SERM and SMM audit
Media Audit Institute’s team of professionals each have over 15 years of deep experience in media purchasing on both the Agency and the Advertiser side. Our expertise covers Ukrainian and major European markets: Moldova, Kazakhstan, Belarus Republic, Azerbaijan, Georgia and others. This gives us a profound understanding of the contemporary media market and allows us to foresee developments on the horizon. Our core business principles are founded on the rules and guidelines for Media Auditors that were developed and introduced by the World Federation of Advertisers (WFA) which represents major multinational advertisers worldwide. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 700 billion annually. Among our major publishers are such brands: Philip Morris, Jacobs, Carlsberg, Samsung, LEGO, Nemiroff, Tetra Pak and others.
