Choosing a media agency to handle one of the largest cost items for a company is an important and complex decision.
Media Audit Institute manages the entire process from initial candidate selection through to contract preparation with the winning agency. Our approach to Media Pitch Management is based on internationally accepted guidelines for Media Pitch process developed by the World Federation of Advertisers (WFA).
Media Audit Institute is an independent entity with no connections to any media agency, media agency group or media owner. This impartial status enables us to provide an objective, unbiased and transparent Media Pitch service in the full and sole interest of the advertiser.
We handle the whole pitch process for you with professionalism, impartiality and complete confidentiality. Together with the client we:
- Set communications objectives, specify agency roles, scope of services and budgets;
- Construct clear, concise pitch briefs to fully assess cost and quality and advise on realistic timetables that achieve competent responses;
- Ensure that criteria for evaluation at each stage of the process are transparent and agreed by all in advance;
- Manage the final selection using a world class formal scoring and evaluation system.
Once your ideal agency is selected, we help with pro forma contract discussions to manage expectations between the newly contracting parties. We respect the hard work that goes into the pitch process from all sides, so we encourage advertisers to offer the losing agencies a debrief which we can compile and deliver on your behalf.
We manage pitches sensitively, and treat all documentation and discussion with the utmost respect and absolute confidentiality.
During the pitch, we are able to work with any appropriate permutation of the client’s internal teams. This might be some combination or solely the marketing department, the finance department or the procurement department, depending on internal processes of the advertiser.