SEO audit
The gist of the complex SEO audit is to analyze the search promotion effectiveness of client sites.
SEO Audit allows:
- understand how well implemented SEO promotion of the website;
- see the existing optimization mistakes and learn how to correct them;
- understand the reasons of the fall of site traffic, sales, or insufficient growth – to determine what factors impede more dynamic development;
- ensure the correct choice of strategy and promotion tools;
- diagnose the relevance of the use of funds and return on investment.
In the course of the audit we carefully study the SEO:
- the various components of internal and external site optimization; • analysis of the selected promotion strategy;
- analysis of the site position by keywords in Google and Yandex;
- analysis of site traffic, and behavioral factors;
- analysis of conversions and the number of goals achieved (orders of services and goods through the basket and others)
- ROMI (Return on Marketing Investment)
As a result of the audit, we provide a report with found errors, if any are present, recommendations for their elimination and further prevention, other recommendations to improve the effectiveness of the site and search engine optimization.
PPC audit
The gist of PPC audit is to analyze the effectiveness of conducted or planned advertising campaigns. For example, contextual advertising in Google Adwords, Yandex, Begun, Bingads.
PPC audit allows to:
- check the correct setting of advertising campaigns based on the objectives of the technical specifications;
- understand what part of the investment in the channel is irrelevant or without result;
- to understand made mistakes (if present), what they cause, how to correct and avoid them further;
- learn how to optimize your campaigns and achieve greater efficiency
During PPC audit, we analize:
- basic account settings, connection with analysts systems, group settings and remarketing audiences;
- search parameters settings, display, trade and video campaigns, campaigns for mobile applications;
- efficacy parameters ads, keywords, and search queries;
- correct calculation of conversion and achieving KPI;
- ROMI (ReturnonMarketingInvestment)
As a result of our audit, we present a report and recommendations to improve the effectiveness of advertising campaigns.
For more information about SEO and PPC audit capabilities please contact us audit@mediaaudit.com.ua
