SERM Audit
Depending on the customers’ strategic goals Media Audit Institute offers audit SERM and SMM campaigns.
The gist of the SERM audit (Search Engine Reputation Management) is to analyze the existing information about a brand, product or service in the Internet, exact of information, tone of feedbacks and comments.
SERM audit allows to:
- Evaluate the effectiveness of the reputation support of the brand in the Internet;
- Get to know an objective assessment of your product or service quality from users;
- Check the level of the customer service of your company or services;
- Analyze the selected price policy of the company based on the responses of users on promotions and special offers, discounts.
During SERM audit we:
- Monitor the search results on the availability of information about your business or service;
- Collect the maximum number of platforms with existing reviews and comments, define the tone and focus our attention on the sites with negative or questionable information;
- Give recommendations to improve the reputation in the Internet.
SMM audit
SMM (Social Media Marketing) Audit is a detailed analysis of the groups in the social networks.
SMM Audit allows to:
- Understand the relevant of communication in SMM, based on the stated business objectives;
- Estimate the coverage of the actual target group of the company in the community;
- Elaborate study of the preferences trends of your target audience;
- Analyze the level of customer loyalty to the company, product or service;
- Assess the return on investment.
During the SMM audit we:
- Estimate the correctness of the chosen marketing strategy in social networks (VK.COM, FB.COM, Google+, Ok.ru, LinkedIn, YouTube channel);
- Estimate the selected instruments effectiveness for communication in the social networks;
- Research the brand reputation;
- Analysis of population density communities and engage the audience;
- Evaluating the effectiveness of targeted advertising campaigns, and so on.
Within the scope of SERM and SMM audit Media Audit Institute provides reports with detailed conclusions and recommendations to improve the reputation of the brand in the Internet, working with negative feedback or outdated information, the development of the brand in social networks.