• SERM and SMM audit

    The relevance evaluation of social networks communication, efficiency analysis of brand reputation support in the Internet

  • SEO and PPC audit

    Effectiveness and efficiency analysis\audit of websitesite search engine optimisation, realized or planned search advertising campaigns.

  • Marketing communications consulting

    Consulting in media related fields, aimed at improving the effectiveness of media planning and buying

  • Internet communications Audit.

    Monitoring, benchmarking and media auditing in the Internet

  • Tender commitments Audit

    Control of how Agency executes its commitments, undertaken during the tender process.

  • Media Audit

    Do you want to know that your money is being deployed efficiently by your media planning and buying agency?

  • Media Pitch Management

    Choosing a media agency to handle one of the largest cost items for a company is an important and complex decision.

  • Media Continuous Improvement Programme (MCIP)

    MCIP supports the advertiser in ensuring ongoing improvement in media planning and buying efficiencies.

SERM and SMM audit

SERM Audit

Depending on the customers’ strategic goals Media Audit Institute offers audit SERM and SMM campaigns.

The gist of the SERM audit (Search Engine Reputation Management) is to analyze the existing information about a brand, product or service in the Internet, exact of information, tone of feedbacks and comments.

SERM audit allows to:

  • Evaluate the effectiveness of the reputation support of the brand in the Internet;
  • Get to know an objective assessment of your product or service quality from users;
  • Check the level of the customer service of your company or services;
  • Analyze the selected price policy of the company based on the responses of users on promotions and special offers, discounts.

During SERM audit we:

  • Monitor the search results on the availability of information about your business or service;
  • Collect the maximum number of platforms with existing reviews and comments, define the tone and focus our attention on the sites with negative or questionable information;
  • Give recommendations to improve the reputation in the Internet.

SMM audit

SMM (Social Media Marketing) Audit is a detailed analysis of the groups in the social networks.

SMM Audit allows to:

  • Understand the relevant of communication in SMM, based on the stated business objectives;
  • Estimate the coverage of the actual target group of the company in the community;
  • Elaborate study of the preferences trends of your target audience;
  • Analyze the level of customer loyalty to the company, product or service;
  • Assess the return on investment.

During the SMM audit we:

  • Estimate the correctness of the chosen marketing strategy in social networks (VK.COM, FB.COM, Google+, Ok.ru, LinkedIn, YouTube channel);
  • Estimate the selected instruments effectiveness for communication in the social networks;
  • Research the brand reputation;
  • Analysis of population density communities and engage the audience;
  • Evaluating the effectiveness of targeted advertising campaigns, and so on.

Within the scope of SERM and SMM audit Media Audit Institute provides reports with detailed conclusions and recommendations to improve the reputation of the brand in the Internet, working with negative feedback or outdated information, the development of the brand in social networks.

Useful links

16 August 2017 – New research by the World Federation of Advertisers (WFA) has found that global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas.
There are some in the ad industry who are likely a little gleeful about YouTube's current state. For them, it's rewarding to see such a dominant player fall. In some cases, the critics even benefit.
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Security experts have uncovered what appears to be the biggest and most profitable advertising fraud scheme known to date.
After loyally trusted their media agencies for decades, U.S. marketers are far behind their more cynical European counterparts when it comes to media auditing.
Ориентируясь на рыночные тренды и востребованность среди клиентов, специалисты Института Медиа Аудита внедрили новые комплексные услуги по аудиту.
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Как изменился рынок медийной интернет-рекламы за 5 лет
В первом полугодии 2016 года Комитет Интернет Ассоциации Украины по вопросам интернет-рекламы оценил объем рынка медийной интернет-рекламы в 580 млн грн, что на 21,5% превышает аналогичный показатель в 2015 году. Доля прямых продаж составила 37%.
Показатель ROI на Youtube выше чем на ТВ
Как показывает статистика, при текущем уровне рекламных расходов рентабельность инвестиций (ROI) в кампании YouTube оказывается выше, чем в телевизионную рекламу.
Деньги и аудитория перетекают в интернет. Крупнейшие новостные сайты становятся такими же влиятельными, как и телевидение.
В 2014 г. на украинском рекламном рынке свои позиции сохранило телевидение, интернет и радио смогли нарастить долю.
Компания Nielsen научилась распознавать с помощью Facebook подробные данные об аудитории телеканалов с разных платформ.
Анализ продаж ТВ рекламы за первое полугодие 2012 года в разрезе сейлс-хаусов и ключевых рекламодателей.
Победить любой ценой. Телеканалы существенно снижают стоимость рекламы.
WFA is the only global organization representing the common interests of marketers.
This charter has been developed by the WFA Media Committee. Its aim is to state advertisers’ principles and objectives relating to media as a vehicle for marketing communications.
Рекламодатели должны идти вслед за скидками
Media Audit – two simple words that wield magic power. The largest US newspapers consider media audit a hot issue and send reporters to media audit offices.