Media Audit
Posted By admin On 26 December 2011 @ 10:15 In | No Comments
You should do this by assessing expenditure regularly. Media space is the single largest cost for many advertisers. It needs to be audited with the same diligence as other major cost items on the balance sheet.
Respecting global auditing standards and guidelines set by the World Federation of Advertisers, the Media Audit Institute gives an independent assessment of media buying performance.
Our professional high calibre staff have deep media expertise that allows advertisers to evaluate expenditure made on their behalf with objectivity, confidentiality and clarity.
Our work consists but is not limited by the following:
We also advise on the competency of agency personnel, how available media research and tools are used by the agency, we evaluate of work processes according to best practice, agency compensation systems and agency KPIs.
At the advertiser’s request, we can conduct specific audits of any activity related to the media buying process.
Site Media Audit Institute: http://mediaaudit.com.ua/en
Page url: http://mediaaudit.com.ua/en/services/mediacosts/
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