• Media Audit Institute reports estimates of the media inflation in 2020.

    The following report consolidates data for Ukrainian market from the MAI POOL survey and presents the estimates for two key media – TV and Digital.

  • SERM and SMM audit

    The relevance evaluation of social networks communication, efficiency analysis of brand reputation support in the Internet

  • SEO and PPC audit

    Effectiveness and efficiency analysis\audit of websitesite search engine optimisation, realized or planned search advertising campaigns.

  • Marketing communications consulting

    Consulting in media related fields, aimed at improving the effectiveness of media planning and buying

  • Internet communications Audit.

    Monitoring, benchmarking and media auditing in the Internet

  • Tender commitments Audit

    Control of how Agency executes its commitments, undertaken during the tender process.

  • Media Audit

    Do you want to know that your money is being deployed efficiently by your media planning and buying agency?

  • Media Pitch Management

    Choosing a media agency to handle one of the largest cost items for a company is an important and complex decision.

  • Media Continuous Improvement Programme (MCIP)

    MCIP supports the advertiser in ensuring ongoing improvement in media planning and buying efficiencies.


Paul Syrysko


Over 20 years of experience in international marketing communications, including CEO of Starcom Germany (P&G, Fiat, Philip Morris), Regional Director for Leo Burnett (15 East Europe markets), Head of Initiative Media Technologies London (TV planning & buying software, Internet development), Media Director at Initiative Media London (Unilever), founder of Lintas (now Lowe) in Poland (Unilever, J&J, Nestle, Peugeot, Heineken). Began advertising career with Publigraphics London (Beecham, now gsk) and Lintas London (Unilever Export Middle East & Mediterranean, Toyota Central & South America). Has profound senior level international and multinational media experience.

Ivan Griga


Over 15 years of experience in the Ukrainian marketing communications and media market.

2004-2011 Head of Marketing Communications at Ukraine’s biggest advertiser, telecoms market leader MTS Ukraine.
2000-2004 Marketing Manager at the Ukrainian National Lottery.
Major corporate experience obtained at The Coca-Cola Company Ukraine where he started at 1997 and was promoted to National Business  Development Manager in 1999.
Started his career in 1996 at CPL publishing house as an Assistant Promotions Manager.
Has deep understanding of Ukrainian Media Market, combined with knowledge of needs and requirements of advertisers.

Sergiy Salnikov

Senior Digital Auditor

Involved in e-marketing since 2007, when media advertizing in Internet was on the level of static.
2012 – Digital Agency NEOS, development of media strategies, execution and analysis of advertizing campaigns and brands web-presence.
2009-2011 – led the media sector in the Digital Agency “Go Interactive!”, which directed at implementation of e-communication for VEGA, AIC, VAB Bank, etc.
The first experience in Internet media was within the team of Brainberry advertizing agency – 2007-2009. Was engaged in development and implementation of advertizing campaigns for international and national brands, such as MTC Ukraine, JTI, Rehau, Toshiba, Porsche Leasing, Internet provider OGO, etc.
Experienced user of banner advertizing managing systems AdRiver, AdFox, B.one and sociometric panel Gemius, InMind.

Anna Slisarenko


Organization and conducting of media tenders for all types of media. Audit of TV-Places of Clients.
Since 2006 has been working on the advertising and media market on the customer side. Joined to the MAI team in 2012.
2010 – 2012 “MTS Ukraine”, the head of media planning group;
2006 – 2010 “IP Forex Inc., a specialist in promotion of services on the Internet.

Konstantin Tkachuk

SEO and PPC auditor

Leading specialist of SEO and РРС.
Over 5 years on the advertising and media market, both on the client and agency WEB side. Joined to the MAI team in 2016.
2012 – 2016 The international Forex broker WELTRADE SEO, PPC, CPA, iMarketing specialist;
2012 – 2013 Web-studio “Swallowtail”;
2010 – 2013 Secur.ua (online store, a manufacturer of security systems);
2008 – 2010 Web-studio “LTD Studio”.

Ekaterina Grachova


Joined to the MAI team in 2013. Specialized in media planning, analysis of media markets, cite usability, evaluation of the quality of the advertising campaigns and their effectiveness in terms of the market situation and opportunities for optimization in the future. Audit Programmatic on different platforms. Working with the systems of statistics collection and international market research companies.

Alisa Klimenko


Joined to the MAI team in 2016. Certified specialist of contextual and banner advertising placing in Google (Adwords and Web Analytics). Specialized in media planning, analysis of media markets, cite usability, evaluation of the advertising campaigns effectiveness. Audit Programmatic on different platforms. Working with the systems of statistics collection and international market research companies.

Useful links

З 2021 року рекламу та медійне спонсорство на телеканалах групи StarLightMedia (ICTV, Новий канал, СТБ, М1, М2, «Оце ТБ») продаватиме новий сейлзхаус на рекламному ринку України – Ocean Media Plus.
Мнения, прогнозы и рекомендации медийщиков, диджитальщиков и сейлзов.
Як відреагували рекламодавці на запровадження карантину, що їм запропонували сейлз-хауси та чи вдалося запобігти падінню ринку?
After its current fiscal year ends in August, Accenture will no longer serve advertisers as a consultant that audits how well their media agencies buy ads.
В марте в Бюро Интерактивной Рекламы Украина (IAB Ukraine) вошли 5 компаний, среди которых AdPartner, Gemius, newage., Институт Медиа Аудита и Оптимум Медиа Украина. Таким образом, сегодня союз насчитывает 13 компаний-участников рынка digital-рекламы Украины.
16 August 2017 – New research by the World Federation of Advertisers (WFA) has found that global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas.
There are some in the ad industry who are likely a little gleeful about YouTube's current state. For them, it's rewarding to see such a dominant player fall. In some cases, the critics even benefit.
По результатам голосования компаний-участников ИКНР, победителем конкурса открытых предложений по выбору официального исследователя аудитории наружной рекламы в Украине была названа Doors Consulting.
Як відреагували рекламодавці на запровадження карантину, що їм запропонували сейлз-хауси та чи вдалося запобігти падінню ринку?
Security experts have uncovered what appears to be the biggest and most profitable advertising fraud scheme known to date.
After loyally trusted their media agencies for decades, U.S. marketers are far behind their more cynical European counterparts when it comes to media auditing.
Ориентируясь на рыночные тренды и востребованность среди клиентов, специалисты Института Медиа Аудита внедрили новые комплексные услуги по аудиту.
Самые посещаемые интернет-магазины июля. Citrus вышел на второе место
Тройка лидеров крупнейших интернет-магазинов в июле поменялась. Сitrus.uа вышел на второе место по количеству посещений с показателем 5,2 млн У лидера рейтинга Rozetka.ua количество посещений в июле выросло на 3,5 млн. Сitrus.uа в июле увеличил количество просмотров на 1,3 млн и вышел на второе место. Аудитория Allo.ua выросла не так значительно — на 0,6 млн посещений, что позволило сохранить за собой третье место.
Как изменился рынок медийной интернет-рекламы за 5 лет
В первом полугодии 2016 года Комитет Интернет Ассоциации Украины по вопросам интернет-рекламы оценил объем рынка медийной интернет-рекламы в 580 млн грн, что на 21,5% превышает аналогичный показатель в 2015 году. Доля прямых продаж составила 37%.
Показатель ROI на Youtube выше чем на ТВ
Как показывает статистика, при текущем уровне рекламных расходов рентабельность инвестиций (ROI) в кампании YouTube оказывается выше, чем в телевизионную рекламу.
Деньги и аудитория перетекают в интернет. Крупнейшие новостные сайты становятся такими же влиятельными, как и телевидение.
В 2014 г. на украинском рекламном рынке свои позиции сохранило телевидение, интернет и радио смогли нарастить долю.
Компания Nielsen научилась распознавать с помощью Facebook подробные данные об аудитории телеканалов с разных платформ.
Анализ продаж ТВ рекламы за первое полугодие 2012 года в разрезе сейлс-хаусов и ключевых рекламодателей.
Победить любой ценой. Телеканалы существенно снижают стоимость рекламы.
WFA is the only global organization representing the common interests of marketers.
This charter has been developed by the WFA Media Committee. Its aim is to state advertisers’ principles and objectives relating to media as a vehicle for marketing communications.
Рекламодатели должны идти вслед за скидками
Media Audit – two simple words that wield magic power. The largest US newspapers consider media audit a hot issue and send reporters to media audit offices.